To mark the start of summer, Viña Costeira launches an intense campaign in different media to increase brand awareness in the consumer and promote a strategic shift in the image of the winery.
This campaign will begin on June 1st, remaining active until August 31, continuing this way the previous actions that had begun since Easter. This program will have several axes of action, trying to cover a different number of supports to maximize their effectiveness. For this reason, we will be present on advertising billboards throughout Galicia, in addition to mupis in the three Galician airports.
In addition to this, there will be an important presence in social networks to continue a campaign that will have as main course its presence in radio, with intense programming of wedges in the main regional stations (Onda Cero, Cadena Ser, Cadena Cope, Dial, Cadena 100 and Europa FM) for a better segmentation of our target of consumers.
This advertising investment is one of the most ambitious strategic axes of our winery, and seeks a single goal: to build a stronger brand for the future.